Periscope Marketing for Success

The ebook Periscope Marketing for Success explores the transformative potential of live video streaming, with a focus on Periscope as a leading platform poised for growth similar to Facebook's trajectory. It defines live streaming as a public, interactive medium distinct from traditional video calls, enabling users to engage with diverse content like workouts, casual chats, and cooking demos.

Key highlights include:

• Marketing Potential: Emphasizes Periscope's unique advantages for audience engagement, geographic targeting, and real-time interaction.
• Content Strategies: Offers tips for creating compelling live videos, structuring broadcasts, and leveraging high production values.
• Platform Comparisons: Contrasts Periscope with competitors like Meerkat and Blab, underscoring its superior features and Twitter integration.
• Future Outlook: Predicts live streaming's disruptive impact on news, events, and social connectivity.

Targeted at marketers and businesses, the guide provides actionable insights to capitalize on this emerging trend, positioning readers as early adopters in a rapidly evolving digital landscape.